Wednesday, January 16, 2013

Heartroot Studio

New Growth, 9x12 Oil Pastel.
At the beginning of the year (not so very long ago), I mentioned that I was meeting with a small business consultant to hash out what I needed to do to become a legitimate, licensed artist in this area; one who can show at galleries, vend at events and festivals as well as online. That meeting went brilliantly and I'm happy to say that I now have a road map to getting where I want to go as far as my big dream of making a living doing what I love is concerned.

With that roadmap and the new directions my art has been going in since I started this blog and the wee shop a few years ago, I decided after a lot of thinking and mulling it over, that a new name was in order to better reflect where I am right now. And so, Heartroot Studio has been born.

At first, when I decided to change the name of the shop, I had also considered changing the name of this blog to match up. But the more I thought about it and the more I pondered (and well, drove myself crazy over it) the more I thought I wanted a place for Serious Art Business (uh-oh!) and the more I worried that I'd have to streamline this little space that I've grown to love so much as my virtual home to reflect that. No more tea parties, no more random whimsy, no more rambling posts about spiritual journeys... that all somehow seemed not to be in line with making a serious go at being a Professional Artist.

So after taking some quiet time to reflect on all that, I've decided to do something I've said in the past I didn't want to do: I've gone ahead and started a second blog for my Serious Art Business. One where I can post about new pieces, my process and ponderings related only to my art, so people can mosey between the shop and the blog without getting distracted by the plethora of other things that make me so very... well, me. That's not to say I'm only going to post boring things over there (well, that I find boring anyway) or that I'll stop sharing all of my artwork here either. It simply means there will be two places for all of you lovelies to visit with me and I can have my spiritual tea and whimsical cake and eat it too!

P.S. If you read my last post about the lessons Bear has taught me, this is one of those. Being gentle and kind to myself and giving myself exactly what I need, even if others may not understand it. xox


  1. So should I list The Whimsical Cottage as the URL for Celebrate Oz my darling? Oma Linda

  2. ~congrat's to you for taking a leap...may the road continue to rise where ever you step...i am off to see your new art space...i adore the name you chose for well and always the brightest of bright blessing to you and yours~

  3. Good luck with your new creative business endeavour Danni. I wish you all the best!

  4. I loved the end of this post. Being gentle and kind to myself and give me what i need! This is a wonderful lesson!

  5. I love your artwork, and your art journals are gorgeous! Heartroot Studio is going to be fantastic!

  6. I am in the process of doing this very same thing!! Your artwork is gorgeous! Congratulations!!

  7. Best best best of luck with your business! You are a beautiful talented artist and I know the world will see this as well!


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